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This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re. The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. (PDF) Kotler Keller Marketing Management, 15th Global Ed. Price New from Used from Hardcover "Please retry" $12.53. Marketing Management (11th Edition) Hardcover – Januby PHILIP KOTLER (Author) See all formats and editions Hide other formats and editions. Buku ini sepertinya wajib dimiliki oleh mahasiswa pemasaran bahkan seorang sales sekalipun, karena didalamnya terdapat strategi. (Bagi kalian yang mau update teori buku Marketing Management dari Philip Kotler dan Kevin Lane Keller, kini telah publish edisi 15 (2016). Philip Kotler Marketing Management 13th Ed. Jan 7, Principles of (13th ) By Philip Kotler, Gary Armstrong. Kotler, P & Keller, KL 2009, Management, 13th, Pearson.
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